The president and creative director of Imagine Creative Communications is Craig Fairley, a creative thinker grounded in systematic approaches to problem solving. He has nearly ten years’ experience in graphic design and marketing communications. His eye-catching designs and creative solutions continually impress his clients. Craig's talent lies in being able to listen, understand what his clients are all about, then turn that understanding into creative solutions that help clients achieve their business goals.

Prior to becoming a graphic designer and setting up his own business, Craig was involved in public sector management with varying responsibilities that included: customer service, employee communication, training, systems project management and purchasing. Since establishing Imagine Creative Communications, he has steadily grown the business by building collaborative relationships with each client and offering outstanding design, promotional strategies and materials.

Craig has a master of library science degree and worked as a librarian for 12 years. While a career switch from libraries to marketing seems to be a great leap, there are many similarities. As a librarian, his job was to understand the client's real needs — not necessarily the question they asked — interpret those needs and find a solution that satisfied them. Sound a bit like marketing? He thinks so.

A life-long learner, Craig is committed to keeping abreast of industry trends, techniques and technology. He has also studied adult training and development at Sheridan College.

Craig is a member of the board of directors of the Halton-Peel Communications Association, a group of entrepreneurs involved in all aspects of business communications.