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imaginews, the regular newsletter of Imagine Creative Communications, offers thoughts and ideas on design and marketing, as well as sharing experiences from other clients. You will be required to confirm your subscription.







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Conversations on Marketing

Imagine Creative Communications - Conversations on Marketing

Mar 22
2010

The right tools

Posted by Craig Fairley in technology

When I first entered the design industry, I thought that graphic designers who said disparaging things about word processors for  document layout were snobs. I now know better.

Having lived through more than one 'I can do it myself, I just need you to print it' project, I can attest that word processors are not appropriate tool for professional document layout, no matter what their makers claim.

Mar 03
2010

I am not a toaster

Posted by Craig Fairley in general observation

Recently, I received an RFP from a potential client that I really wanted to work with. I eagerly read through it - but I ended up not responding. Why? My proposal had to include actual designs. That is what’s known in the industry as ‘spec work’.

The Association of Registered Graphic Designers of Ontario describes spec (or speculative) work as "a project competition that is ‘open call’ where designers are required to submit uncompensated creative work as part of the selection process." While not a member of the Association, I do adhere to its professional code of conduct, which does not permit engaging in spec work.


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