An identity is more than a logo. It is what your organization embodies and identifies your organization completely. It involves design, colour, typography, use of images, and writing style working together to create a style, mood and tone that is consistent with your mission and goals. Imagine Creative Communications is a master of identity development.
Our identity development process includes
- initial consultation to completely understand your organization, its mission, operating style, differentiation and philosophy
- development of a logo or mark - We provide several initial concept designs. You choose one that resonates best and we work collaboratively to refine it so that everyone is comfortable with the outcome.
- development of related design elements to support your identity (if appropriate)
- development of a palette of colours to support your identity
- recommendation of fonts to use in all aspects of your communication
- design of a stationery system: business card, letterhead and envelope, with recommendations for stock
- delivery of your logo or mark in a variety of versions and electronic formats suitable for commercial printing, desktop printing and web use
- development of identity implementation guidelines, with details about your logo or mark, recommendations for its consistent use for delivering a consistent identity, colour use, typography, imagery and overall tone of messaging to support your identity
Imagine Creative Communications also has experience with clients to develop product brands, uniforms and fleet graphics
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